you can negotiate anything

you can negotiate anythng is a self help book written by Herb Cohen. The tag line of this title is How to get what you want. In this book cohen has mentioned many methods how to negotiate and get what you want. They are quite interesting.The first quote in the book is "To get to the promissed land you have to negotiate your way through the wilderness:"
Negotiation definition: Cohen defined negotiation as "A field of knowledge and endeavour that focuses on gaining the favour of people from whomwe want things."